This week is devoted to research and gathering information for your website project.  Here are a couple big points to keep in mind:
  1. Your goal is to persuade, not just inform.  Find PERSUASIVE information.
  2. Connect with a real person who can provide expert testimony or stories.
  3. Don't worry about organizing your information yet, just gather it.  Organize next week.
  4. Don't forget SCOPE.  Use these tools to make sure are persuading.

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