SCOPE

11/9/2010

 
Today we are learning about different tools people use to persuade others.  I have narrowed the tools down to five: 
  • Statistics
  • Comparisons
  • Observations/Anecdotes
  • Predictions
  • Expert Testimony

...or SCOPE.  One of the main places we see persuasion is in advertising.  Can you find any examples of SCOPE in the following ads?
Picture
Picture
Picture
Picture

Comments are closed.