SCOPE

11/09/2010

 
Today we are learning about different tools people use to persuade others.  I have narrowed the tools down to five: 
  • Statistics
  • Comparisons
  • Observations/Anecdotes
  • Predictions
  • Expert Testimony

...or SCOPE.  One of the main places we see persuasion is in advertising.  Can you find any examples of SCOPE in the following ads?
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